This app has solved a major problem for me because my ideas were always scattered everywhere. A few in notepad app, on napkins in drawer, or in a voice memo recording. I hated having my ideas scattered everywhere. This caused me to lose so many ideas. Idea Pad has been the best solution ever for collecting all my ideas.

Why do I like it?

1. Super clean and simple interface.
2. No extra features – capture an idea and that’s it!
3. My phone is always with me.
4. The ideas are digitized in words and can be emailed.
5. Most of all because I use it multiple times each day.

If you have an iPhone I highly recommend getting and using this app. It fricken rocks!

NOTE: this is not a “reminder” app, it’s an idea app. I am an idea guy, hence my love for a simple way to quickly capture my next give idea no matter where I am, or when inspiration strikes!

What’s your favorite iPhone app??

Did you like this post? Please click the TWEET button at the top of this post and SIGN-UP below to automatically receive my future blog posts by email. Thanks for stopping by! ~ Devin Day

Now they are offering HD video streaming  capabilities for your wordpress blog or site via VideoPress.
They also have VideoPress available as an open source framework for large WordPress MU installs (check it out here). This will allow entrepreneurial publishers an own end to end HD video solution. There have been other solutions available for Wordpress for a while, but I am excited to see a powerful video solution coming from the creators of Wordpress.

The Revenue that can be created as a publishing platform with VideoPress and Wordpress MU is huge for those big thinking entrepreneurs. Wordpress is such a powerful platform with NO COSTS.

Now for a prediction…

With all the goodness coming from Wordpress and the newspaper industry in the toilette, I believe that it’s only a matter of time that some young savvy entrepreneur will use the WPMU platform to create “Newspaper 2.0″ (a type of community news company for a digital generation) with the potential of rivaling a Ginette or McClatchy. Ultimately driving newspapers further into the grave.

Why do I believe Wordpress will start replacing the traditional newspaper companies?

1. Scalability – you can deploy infinite sites from one install (i.e. – sf.new-site.com, ny.news-site.com, etc.).
2. Cost – Their are no costs for the technology, except for hosting or you hire designers/devs to do major customization (with all the amazing premium themes these days major customization can be greatly reduced).
3. Automation – you can automate the author process and hire contributors from any city or country in the world.
4. Features – It up to date with tech trends of our digital generation and almost any kind of plugin can be found for sms, twitter, digg, video, social this and that and so on…
5. Time to market – with such a huge open source community of contributors you can deploy sites with all the features you could want within hours to days.
6. Overall mindset – Those who would work with wordpress and develop savvy ideas with the technology tend to be young connected individuals vs. current conglomerate news companies who tend to be old school thinkers who struggle to understand todays pace of trends.
7. I could continue with more examples, but thats all the time for today.

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Thanks for stopping by! ~ Devin Day

One of the ways I told her she could get the word out on her blog was by sharing it with all the folks that came to her booth at the many trade shows she does each year. Her immediate response – “how should I best do that?”

To me this is a perfect example of usability. If she can efficiently collect email addresses and give them a simple handout that effectively communicates the benefits of going to her blog she will build a loyal audience base that will greatly increase her annual revenue streams.

Most people would approach this suggestion by handing out a flier with tons of other info on and the URL to the blog buried somewhere in flier. Not an effective approach to usability.

Usability (to me) means persuading others. By implementing some key fundamentals, usability becomes highly effective and efficient.

Whether your implementing usability in web design, presentations, fund raising or anything requiring action you have to effectively lead someone from point A to point B, and land them at the place where they are eager to follow your call to action.

Without core fundamentals and a standardized framework (process) to implement usability, you will not be very persuasive.

Let’s look at the core fundamentals of usability that I work with.

1. Keep it simple – people don’t like to think so keep it simple stupid (kiss).
2. Keep it focused – if you want people to get from point A to point B, DO NOT distract them with anything else till they have finished your call to action.
3. Create in your audience an eager want – how do you do this? Simple! See things from your audiences perspective and answer the question what is it THEY want? If you answer this and blend it with your proposition you will become very persuasive.
4. Ask for it – you won’t get anyone to take action if you don’t ask. In addition to asking, make sure your call to action is clear and in no way ambiguous. (Let’s put this into practice right now – for more tips like this sign up here to automatically receive my future blog posts by email)

These four points will ensure that the person has only two options -  yes! or not at this time (to me a delayed yes).

Remember, great usability includes these core fundamentals. It does not matter what your doing -  If you need to persuade someone you must have great usability.

Let’s have a look at an article on web interface usability from a site that I love to read (smashing magazine). Keep an eye on their examples and how through good usability the user is lead from the proposition to the call to action. Click here for the article.

Now go and persuade the world through greater usability!

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Thanks for stopping by! ~ Devin Day

Having a plan (desired outcomes with documented strategies, goals, and tasks) and working that plan is in my opinion the cornerstone of a building a good company. The problem is a “good” plan is often the most overlooked area in a new business. To many Entrepreneurs think a ton of words on a paper satisfies the task of creating a business plan. The plan usually ends up a lengthy (and boring) word document that no one wants to read and ends up lost and buried in a filing cabinet. 

Unless your raising money or communicating to your BOD (board of directors) you should not need to a huge document anyway. What you need is a clear internal strategy plan that covers the basic three elements of a business model.

1. Value Proposition (Great idea that will help our clients more affordably and effectively do a job they are trying to get done.)
2. Profit Formula (A formula that allows you to keep costs minimal and margins at a maximum)
3. Business Systems (Standardization for the our habitual ways of getting things done)

The simplest way to get your business plan started is this:

1. Summarize in a few paragraphs the overall concept and identify your desired outcome.
2. Write a series of strategies for each basic category and keep it simple – a short overview paragraph followed by bullet points is perfect. Your general strategy categories are – Sales, Marketing, Operations, Business processes, Staffing, Funding, Target market, etc. (for more on business processes view my post here)
3. For each strategy category write out the goals needed to achieve each strategy and then write out the tasks needed to achieve each goal.

Let’s recap – you have identified your desired outcome (where you want to be financially in a desired amount of time), and created strategies to achieve that desired outcome and you have your list of your goals and tasks to achieve your strategies. What your left with in it’s simplest form is a checklist of action items to achieve your business plan.

(NOTE: There will always be continual planning and prioritizing as you chew through your list. Be sure you stay on top of prioritization because not knowing where your at at any given moment will breed procrastination.)

A final recommendation is to find an SAAS (software as a service) platform to manage all your action items and strategies in your business plan. This will allow you to share/delegate tasks with other team members. Keep track of who’s where and doing what and it will keep everyone in sync. I use (and highly recommend) a service called PlanHQ

planHQ is structured for the very format that I have outlined above and is so easy to use. It’s quite powerful and has allowed our business plan to be a living breathing entity that again keeps the team in sync. Your plan for world domination will quickly take hold if you can document your plan, communicate your plan and execute your plan. Now go and achieve your business plan!

Last week my company held it’s kick-off meeting for the 2009 season and one of our big topics was innovating our capabilities. Processes, standardization, skills, tools, etc. are necessary if we are to outpace our competition. A few days after our meeting I came across an article from Strategy+Business that discussed the topic in depth (see article here or click here for PDF). To me there are so many reasons that focusing on your capabilities-driven strategy is far more important than focusing on better improving your product to the nth degree (most companies that are built and run by “technician minded” people tend to focus on continually improving the product vs. delivering the product, thus their companies tend to remain a “ma and pa” shop.)

Let me give you an example of capabilities-driven strategy from a great book (E-myth Revisited) that sums it up so well. “Most of us could build a better hamburger than McDonalds, but few (if any) of us could build a better system for delivering those hamburgers than McDonald’s.”

McDonald’s capabilities and skills in process, marketing, standardization and so forth are what makes it such an efficient company. A better capabilities strategy is also why so many companies thrive and others don’t. If a company can outpace its competition through greater understanding and clarity of their capabilities-driven strategies then they are likely to be able to thrive even in a tough economy!

Have a peak at the article, it’s a great resource for learning and improving your capabilities-driven strategies and getting a jump on outpacing your competition in 2009.

Let me preface this review by saying that I realize I am the nth person to comment on this book. I am also what many would consider a “practicing serial entrepreneur.” While I make no claims to be a start-up expert, I have founded four businesses in the past 10 years and have experienced everything from pitching business ideas to major brands and strategic partners to raising large sums of investor capital. All this to say that I hope you find my review useful coming from one who has significant experience starting things.

While The Art of the Start did not (and didn’t intend to) present any new or revolutionary concepts, it did something for me that other start-up books haven’t done. Kawasaki focuses on one of the great challenges entrepreneurs face (starting something) and compiles all of the essential concepts for success in one concise, easy-to-read handbook. He not only covers the basics of business (such as how to pitch, how to hire staff, etc.), but he also addresses such ideals as character and integrity, topics that are difficult to teach but are some of the most crucial elements for success in any business environment. Many startup business books address topics such as raising capital and writing your business plan, but few zero in on the importance of human relationships and emotional intelligence in the entrepreneurial process. The problem is that, by neglecting such issues early on, we risk being too oriented on the forest to see the trees and our business and leadership suffers as a result.

I consider this book a manual for start-up success that combines the human relationship skills of Dale Carnegie (link) and the business savvy skills of Jack Welch (link) from the perspective of a guy (no pun intended – link) who might understand the entrepreneurial process better than anyone.

The book’s chapters are as follows:

1. “Starting”
2. Positioning
3. Pitching (great information)
4. Business Plan (great information)
5. “Bootstrapping”
6. Recruiting (great chapter)
7. Finding investors
8. Partnerships
9. Branding
10. Rainmaking
11. Being a good person, or a “Mensch”

Key excerpts from the book

• “There are few tasks that face an entrepreneur that are more enjoyable than recruiting employees to a hot start-up.”
• “Organizations are successful because of good implementation, not good business plans.”
• “If you don’t terminate people who aren’t working out, you increase the probability of having to lay off people who are.”
• “Like the Holy Grail, the business plan remains largely unattainable and mythological.”
• “If you ever want to understand what God thinks of money, look at who He gives it to.”

These points make it crystal clear that Guy Kawasaki gets it. Each idea is one that I have learned through first hand experience over the years and is the reason the book resonates with me so much. I plan to continually revisit and review this book as an integral part of my business library. You should have it as well (most of you probably do).

DDay Rating – 5 out of 5 stars (for nailing all the topics that matter when starting anything)

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